MAPLE Cross-border insights

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case study

MAPLE came to us for an interview series featuring executives from their member organizations.

 

IT ALL STARTED WHEN…

Okie Media was tasked with bringing to life a black and white interview series in which MAPLE sat down with corporate members to discuss key insights for cross-border success.

 

HIGHLIGHTS

  • MAPLE requested that the videos showcase their members’ expert opinions on Canadian-American commerce while staying on brand.

 
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MAPLE behind the scenes
 
 

challenge

  • MAPLE wanted to achieve very simple, restrained black and white interviews that did not include b-roll and gave full attention to the speakers.

  • Video length was to be up to two minutes in length.

  • We needed to interview both California natives as well as members living in Canada, and we sought a solution to do so through the coronavirus pandemic.

 
 
 

RESULTS

 

We have produced over 60 videos highlighting maple members and businesses. For remote shoots, we utilized riverside.fm to record high-quality interviews over the internet.

A brand new website hosting all the videos was launched in 2022. Monthly videos continue to be produced both in-person and remotely.