Ingenuity - Quicken and Simplifi

simplifi still

case study

Quicken wanted to showcase their personal finance apps in short, animated videos

 

IT ALL STARTED WHEN…

Ingenuity asked Okie Media to produce multiple animated explainer videos for Quicken and Simplifi.

 

HIGHLIGHTS

  • The explainer videos were made from scratch in-house.

  • Original voiceover talent needed to be sourced.

  • The videos would eventually expand to different advertisement cutdowns.

 
quicken screenshot
 

challenge

  • Okie Media needed to explain how Quicken’s apps work while keeping the video easy to understand and engaging to viewers.

  • Some videos had incredibly tight timelines.

 

process

  • Quicken presented us with a script, storyboard, and audience for their different videos.

  • After discussing the concept concept with Quicken over video calls, we began building the videos in After Effects using app screenshots, stock illustrations, and original motion graphics.

 
 
 

RESULTS

 

All animated videos were completed on time and were used for reviewers, app stores, and digital advertising. More videos are set to be produced in the future.