MAPLE came to us for an interview series featuring executives from their member organizations.
IT ALL STARTED WHEN…
Okie Media was tasked with bringing to life a black and white interview series in which MAPLE sat down with corporate members to discuss key insights for cross-border success.
MAPLE requested that the videos showcase their members’ expert opinions on Canadian-American commerce while staying on brand.
MAPLE wanted to achieve very simple, restrained black and white interviews that did not include b-roll and gave full attention to the speakers.
Each video was extremely short, with a duration of a minute and a half long.