Cross-border insights

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case study

MAPLE came to us for an interview series featuring executives from their member organizations.

 

IT ALL STARTED WHEN…

Okie Media was tasked with bringing to life a black and white interview series in which MAPLE sat down with corporate members to discuss key insights for cross-border success.

 

HIGHLIGHTS

  • MAPLE requested that the videos showcase their members’ expert opinions on Canadian-American commerce while staying on brand.

 
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challenge

  • MAPLE wanted to achieve very simple, restrained black and white interviews that did not include b-roll and gave full attention to the speakers.

  • Each video was extremely short, with a duration of a minute and a half long.

 
 
 

RESULTS

 

We produced twelve videos highlighting six different companies and partners.

more videos are planned for the future.