Mackenzie x Hood & Strong
HUMANIZING aCCOUNTING FOR FUTURE RECRUITS
IT ALL STARTED WHEN…
We were asked by communications firm MacKenzie to produce a series of videos highlighting the benefits of working at Hood & Strong, an accounting firm based in San Francisco.
We decided interviews with some employees of the firm would be the best way to create a personal connection to the audience in the videos.
We added a few bloopers to each video to add to the lighthearted tone and relatability we were aiming to achieve.
We had to travel from our base in Southern California up to San Francisco to shoot the interviews on site in Hood & Strong’s office.
We had to coordinate between 3 days and 3 locations, including an offsite shooting date, to capture footage of the employees and a volunteer event that the firm hosted.
We planned out each shoot date and assessed how much time each interview and shot would take to film.
We created an animated logo for Hood & Strong in After Effects.
We edited five hours of footage together into rough cuts and worked with MacKenzie for feedback and revisions using Frame.io.