Break Shot with will choi

IMG_20180814_092604.jpg

case study

NBC wanted to highlight the experiences of Asian American comedians and writers.

 

IT ALL STARTED WHEN…

Okie Media was brought in to help develop a talk-show concept that featured Will Choi interviewing other Asian American comedians.

 

HIGHLIGHTS

  • The client had already created a test concept, but it lacked energy.

  • We shot 12 hours of footage and edited them into six 5-minute videos for a dynamic interview concept.

 
SHERRY_01.jpg
 

challenge

  • We needed to create an innovative concept that enhanced the actual interviews & facilitated authentic conversations.

 

process

  • Scouted and acquired prime locations, scheduled talent and crew.

  • A two-camera setup to capture multiple angles.

  • Managed talent and equipment within a shooting schedule of two days.

 
 
 

RESULTS

 

We transformed 12 hours of footage into six 5-minute videos showcasing compelling conversations between Will Choi and his show guests.

The series is now being shown on NBC Asian America.

IT WON THE NAMIC VISION AWARD FOR BEST VARIETY / TALK SHOW IN april 2019.