Break Shot with will choi

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case study

NBC wanted to highlight the experiences of Asian American comedians and writers.

 

IT ALL STARTED WHEN…

Okie Media was brought in to help develop a talk-show concept that featured Will Choi interviewing other Asian American comedians.

 

HIGHLIGHTS

  • The client had already created a test concept, but it lacked energy.

  • We shot 12 hours of footage and edited them into six 5-minute videos for a dynamic interview concept.

 
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challenge

  • We needed to create an innovative concept that enhanced the actual interviews & facilitated authentic conversations.

 

process

  • Scouted and acquired prime locations, scheduled talent and crew.

  • A two-camera setup to capture multiple angles.

  • Managed talent and equipment within a shooting schedule of two days.

 
 
 

RESULTS

 

We transformed 12 hours of footage into six 5-minute videos showcasing compelling conversations between Will Choi and his show guests.

The series is now being shown on NBC Asian America.